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CRCR — The Korobka Never Asks
The Korobka Never Asks

For this World Cup year, Nike celebrates the spirit of the Russian Street Football in their latest "Never Ask" Campaign -- the art direction & animation are signed by Wizz director CRCR.

Initially the only request of Nike was to create a series of illustrations. Then the brand decided to animate these illustrations in a film taglined "The Korobka Never Asks" that celebrates the spirit of Russian street football told by the streets of Russia. The "Korobka" is a place where you don’t play for trophies, and pride is all that matters.

Nike also used the CRCR's illustration to design a football & a basketball court (over 240 murals between 2- to 16-metres have been painted) in Moscow as part of this campaign. 

This film is part of a trio of short films commissioned by Nike from the "Never Ask" campaign. The three films highlight three Russian athletes whose determination has helped them overcome obstacles in their careers -  the blind runner Elena Fedoseeva, Aleksandr Maltsev the only professional synchronized swimmer in Russia & Fyodor Smolov, the soccer player in the CRCR's film who fought his way from a bench-warmer to the leading scorer of the country.

Creative Agency: Wieden+Kennedy Amsterdam
Brand: Nike
Animation Production Company: WIZZ
Directors: CRCR & live action director David Wilson (RiffRaff)

Brand : 
Agency : 
Wieden+Kennedy Amsterdam
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