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Dirk Nowitzki: The Maverick Illustrated by CRCR for Nike

As Dirk Nowitzki’s career comes to a close, agency Wieden + Kennedy Amsterdam and Wizz retell the incredible story of his career in the legendary form it deserves. After 21 years in the NBA, Dirk has changed the game forever. He is the league’s highest-scoring European, the first big man to shoot threes and the original stretch four – in short, a legend. So we decided to tell his story the way epic legends have been told for thousands of years: with a book illustrated by CRCR.
We gave the book a modern rhyme scheme and huge illustrations over double spreads to make it feel like a contemporary epic. Then, we made copies and gave them to Dirk himself and the 41 limited edition versions to people that have played a role in his career (after his iconic number 41 jersey). The remainder are available on the Nike app.
To spread the story even further, we turned the book into an online film, transforming the illustrations into moving animations created by CRCR, and getting one of Dirk’s best friends – NBA legend Steve Nash – to narrate it.

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