Site Credits
Project management, media contents & texts
Design, development & web integration
Send your favorites to a friend
* Mandatory fields
** Separate multiple addresses with commas
Type your search
My favorites
Quad Productions
Live-action commercials and content
Quad Cinéma
Live-action and animated feature films
Quad Drama
TV movies TV series
Quad Documentaires
Depict the world of today
Animation, mixed media and design
Where is Brian
100% food
Art Bridge
Artistic collaborations for branded content
Quad Stories
Full creative content
in Finé
Visual representation of the luxury product
Fix Studio
VFX and post production
CRCR x Nike For The 2018 World Cup!

For this World Cup year, Nike celebrates the spirit of the Russian Street Football in their latest "Never Ask" Campaign -- the art direction and animation are signed by Wizz director CRCR.

Initially the only request of Nike was to create a series of illustrations. Then the brand decided to animate these illustrations in a film taglined "The Korobka Never Asks" that celebrates the spirit of Russian street football told by the streets of Russia. The "Korobka" is a place where you don’t play for trophies, and pride is all that matters.

Nike also used the CRCR's illustration to design a football & a basketball court (over 240 murals between 2- to 16-metres have been painted) in Moscow as part of this campaign. 

This film is part of a trio of short films commissioned by Nike from the "Never Ask" campaign. The three films highlight three Russian athletes whose determination has helped them overcome obstacles in their careers -  the blind runner Elena Fedoseeva, Aleksandr Maltsev the only professional synchronized swimmer in Russia & Fyodor Smolov, the soccer player in the CRCR's film who fought his way from a bench-warmer to the leading scorer of the country.

Creative Agency: Wieden+Kennedy Amsterdam
Brand: Nike
Animation Production Company: WIZZ
Directors: CRCR & live action director David Wilson (RiffRaff)

More news

Gary Levesque Unveils The Trailer Of Windjammers 2
Victor Haegelin joins Wizz & signs a stop-motion animation for Renault F1 & LEGO