To introduce the new Square X2 Register a graphic concept was built around the mirrored display — What if we physically mirrored the world? An abstract representation of a retail store was constructed that is physically mirrored on each side.
Mirrors were introduced to all elements of this store. Shelves, low display table and the payment counter all have mirror elements. This gives subtle cues to this being a retail space while also creating a completely immersive mirror world. Slightly whimsical but highly art directed, animated mirror tricks with stop motion and in camera effects were used to tell all the individual stories.
Creative Agency: FateVFuture
Director: Raphael Vangelis
Production Company: FRIEND
Executive Producer: Heather Firminger
Producer: Byron McNally
Director of Photography: Tony C. Miller
Production Designer: Oliver Hogan
Stop Motion Animator: Andy Biddle
Postproduction: Absolute Post