The Australian burger franchise Grill’d has launched its first major brand campaign, taking aim at evil with the help of a righteous burger vigilante.

It features a fearless burger vigilante who sticks up for what is right in an industry of unsustainable, unnatural and unhealthy food practices. This animated hero takes on evil scientists, eco-villains and a toy-toting clown in his quest to make the world a better place.

Credits
Agency: The Monkeys, part of Accenture Interactive

Chief Creative Officer, Melbourne: Ant Keogh
Creative Director: Hugh Gurney
Creative Director: Joe Sibley
Senior Producer: Jo Alach

Production Company: Unlisted
Executive Producer: Katie Mackin
Producer: Su Mei Chia
Animation Production Company: WIZZ
Director: Gary Levesque
Producer: Claire Madigan
Executive Producer: Matthieu Poirier
Production Coordinator: Valentin Maupin
Designs: Remus & Kiki, Gary Levesque
Background Artist: Umeshu Lovers / Sylvain Sarrailh
2D Animation: Angus Pepper, Pierre Rutz, Loup Bouchet, Catherine Benz, Lise Legier,
Eden Chan
2D Assistants: Benjamin Oualid, Alma Frohlich
Compositing: Mathieu Bétard
Assistant compositor: Adrien Pires

Songwriter: Hugh Sibley
Music Production: Electric Dreams
Sound Design: Squeak E. Clean Studios