About Brightdrop 'Life Is A Journey' By Victor Haegein

BrightDrop, a tech startup from GM creating solutions to help decarbonise last-mile delivery and logistics, has teamed up with Moving Brands to launch a new brand story in an inspiring stop-frame animation film.

Captured in one extraordinary uninterrupted shot, the film is titled Life is a Journey and aims to convey BrightDrop’s sense of optimism about the world.

Exploring the many meanings of the word ‘delivery’ and how it is ever present and evocative of connection, wellbeing, security and progress, the film demonstrates BrightDrop’s genuine connection to the world around us.

You can check out the making-of film here

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View Film
BrightDrop, a tech startup from GM creating solutions to help decarbonise last-mile delivery and logistics, has teamed up with Moving Brands to launch a new brand story in an inspiring stop-frame animation film.

Captured in one extraordinary uninterrupted shot, the film tells the story of the world outside our windows and how BrightDrop’s solutions can play a key role in connecting people throughout the journey of life.

Exploring the many meanings of the word ‘delivery’ and how it is ever present and evocative of connection, wellbeing, security and progress, the film demonstrates BrightDrop’s genuine connection to the world around us.

CREDITS
Bright Drop | Client
Victor Haegelin | Director
Wizz | Prod Co
Moving Brands | Agency
Luke Acret | Creative Director
Lee Brotherhood | Global Narrative Director
Jemma Campbell | Head of Creative, US
Cindy Wu | Senior Project Manager