Brought to life with whimsical puppetry and featuring two unlikely friends — a tech-disgorging monster and a concerned little girl — the film highlights the impact of our insatiable desire for the new, offering an alternative, regenerative approach. The production featured over 20 hand-crafted puppets, three of which were different versions of the Monster himself, the young girl, four city slickers, four miners, four zoned out tech fans … not to mention the crying clouds. The spot was also topped off with a bit of stop-motion animation and 2D compositing.

CREDITS
Client: Back Market
Co-Founder/CCO: Vianney Vaute
Strategic Advisor: Seth Farbman
Creative Director: Jeff Johnson, Steve Peck
Head of US Marketing: Woody Wright
EP: Melanie Baublis
Lead Art Director: Victor Antonelli
Head of Content: Eugena Ossi
Expert Copywriter: Adam Pasulka
Hannah Laloum: Creative Studio Manager

Production: Nexus Studios
Director: Johnny Kelly
Executive Producer: Josephine Gallagher, Camila de Biaggi
Senior Producer: Josephine Gallagher
Production Manager: Ruyi Meer
Production Assistant: Max Bigg
VFX Supervisor/Lead Compositor: Germán Diez
Studio CG Supervisor: Mark Davies
Editor: Dave Slade
Art Directors: Melanie Climent & Callum Strachan
Character Designer: James Noellert
2D Animator: Chris Cray, Joe Sparkes, Matt Partridge
Motion Graphics Animator: Bethany Levy, Abel Kohen
Compositor: Gareth Tredrea, Hugo Vieites Caamano, Sacha Danjou, Sander Saks, Victori Jalabert, Alexandre Gaudiano
Storyboards: Richard Buxton

Puppet/Set Build: Arch Model Studio
Sets/Puppets: Andy Gent
Set Build: Asylum
Set Supervisor: Peter Tilbe
Set Technician: Josh Guess, Tom Bull, Daniel Tynan
Live-Action & Puppetry:
Director of Photography: Matt Fox
1st AD: Robert Thorpe
Production Manager: Rhian Gwenlan
Runner: Kai Rajakulasingam
2nd AC: Rosamund Freeman
Grip: Kevin Foy
DIT: Phoebe Frazer
CCTV Operator: Liam Coles
Focus Puller: Ben Jones
Gaffer: Paul Allen
Electricians: Jono Yates, Bill Rae Smith, Michael Smit, Ed Riley, Tim Jordan, Auxane Verdier, Ana Krkljus
Lead Puppeteer: Tim Cherry Jones
Puppeteers: Shakara Carter, Kim Scopes
Lead Animator: Tobias Fouracre
1st AC (stop motion): George Warren
Set Maintenance: Mark Chippington
Puppet Maintenance: Sofia Serrano

Post house: Untold Studios
Grade: Aubrey Woodiwiss
Grade Producer: Simon Downie
Music: Q Department
Sound: Factory
Sound Design/Mix: Jon Clarke
Audio Producer: Ciara Wakley